Ultimate Guide - Programmatic SEO on SquareSpace via Excel (CSV) with CapGo.AI's Case Studies
Squarespace only accepts CSV for blogs or product templates - here is a trick, you can upload your pages via a custom blog or product template to workaround.
This method is limited but workable if you're trying to scale blog posts or product pages using structured data from a CSV or Excel file.
🧩 What You Can Import via CSV on Squarespace
| Type | CSV Import Supported? | SEO Metadata? | Custom Page Design? |
|---|---|---|---|
| Blog Posts | ✅ Yes | ❌ Manual only | ⚠️ Limited to blog template |
| Products | ✅ Yes | ⚠️ Some fields | ✅ Ecommerce templates |
| Custom Pages | ❌ No | ❌ No | ❌ Not supported |
🛠️ Use Case 1: Blog Post Import via CSV
✅ What It’s Good For:
- Location-based articles ("Best Plumbers in NYC", "Top Plumbers in LA")
- Service pages posing as blog posts
- SEO-optimized content at small-to-medium scale
🔧 Step-by-Step: Blog Post Import via CSV
1. Prepare Your CSV File
Squarespace accepts a specific format for blog post imports. Your CSV should include:
| TITLE | BODY | AUTHOR | CATEGORY | TAGS | CREATED_ON |
|---|---|---|---|---|---|
| Best Yoga NYC | <p>Yoga tips here...</p> | Admin Name | Locations | yoga, new york | 2025-07-01T10:00:00 |
Save your Excel as .CSV (UTF-8 format is safest)You can’t natively import SEO metadata like:
- Meta title
- Meta description
- Canonical URL
These must be added manually post-import.
2. Import the CSV into Squarespace Blog
In your Squarespace site:
- Go to Blog > Settings (or create a new blog page)
- Click the gear icon → Advanced → Import / Export
- Select Import, then choose “CSV”
- Upload your file
- Squarespace will parse your file and show a preview
- Click Import to confirm
3. Post-Import Tasks
After import, go through each blog post and:
- Set SEO Title & Description manually (Page Settings > SEO tab)
- Customize slugs/URLs if needed
- Add featured images if not included in CSV
- Edit formatting or apply templates as necessary
🛍️ Use Case 2: Product Import via CSV
If you’re using Squarespace Commerce, you can also import product pages via CSV.
CSV fields include:
- Name
- Description
- Price
- SKU
- Tags / Categories
- Images (as URLs)
SEO fields like meta title/description must also be set manually after import.
Steps:
- Go to Commerce > Inventory
- Click “Import”
- Upload your
.csvfile - Map your columns to Squarespace product fields
- Confirm import
⚠️ Limitations to Be Aware Of
- No dynamic templates — every blog post uses the same layout
- No programmatic SEO meta fields via import — manual SEO settings required
- No custom fields or conditional logic
- No automatic internal linking or content modules
🧠 Tip: Use CSV with Excel Formulas
Before uploading:
- Use Excel formulas like:excelCopyEdit=CONCAT("Best Yoga Studios in ", A2)
to create 100s of unique titles or slugs
✅ Summary
| Pros | Cons |
|---|---|
| Easy to upload blog/product data | SEO titles/descriptions are manual only |
| Good for <50-100 pages | No dynamic fields or layouts |
| Fast way to scale templated posts | No direct CSV import for SEO fields |
If you want, I can generate a template CSV ready for Squarespace blog or product import — just tell me your content type (e.g., local services, products, blog posts).
📌 CAPGO AI Service Model:
CapGo AI provides full AI programmatic SEO and GEO service.
During the collaboration process, CAPGO will provide page structure recommendations and content field requirements.
The client team will then complete the design and configuration of the Squarespace template (such as Liquid templates and Metafields settings) according to the requirements.
Subsequently, CAPGO will generate large-scale SEO content based on the template structure and deliver it to the client via CSV or API for bulk import into Shopify, enabling efficient programmatic landing page construction.
