The Ultimate Market Research Automation Tool for Google Sheets

Turn any spreadsheet into a complete AI-powered system for web research, lead enrichment, and content creation. All with simple formulas you already know.

Lead Enrichment AI Sheet activation screen

The Core Concept

AI as Spreadsheet Functions

Lead Enrichment AI Sheet works through custom Google Sheets functions, similar to SUM() or VLOOKUP(), but supercharged with AI, search engines, and vast data providers.

Each Row is a Task

Represents one company, lead, or research query you want to process.

Each Column is an Action

Defines one question, action, or the specific output you need.

Each Formula is a Workflow

An automated workflow that you can drag down to scale to thousands of rows instantly.

All-in-One Automation

Everything You Need, Inside Google Sheets

No coding, no tab switching, no external tools. Just simple formulas for powerful results.

Market Research

AI Web Search (Concise or Detailed)

Search the web directly from a cell and get structured answers, not just links. Perfect for market research, company profiling, and fact-finding.

Concise Web Search:

=ai_web("2022 GDP", "US")

Detailed Web Search (With Sources):

=ai_web("2022 GDP", "US", 1)
AI Web Research function in Google Sheets
Data Structuring

Generate Tables Instantly

Create full tables with defined columns from a single command. CapGo AI understands the request, finds relevant data, and structures the results into clean rows and columns automatically.

Example:

=ai_table("5 AI companies", "name, founders, business")
AI Table generation function in Google Sheets
Lead Enrichment

Find & Verify Business Emails

Discover and validate professional email addresses at scale. We integrate with leading data providers like Hunter.io, RocketReach, and Apollo.io to return only valid, verified emails.

Find Business Emails:

=email("Sam Altman", "OpenAI.com")

Verify Emails:

=verify_email("abc@openai.com")
Email finding function in Google Sheets
Outreach Automation

Bulk Email Sending From Sheets

Once your leads, emails, and personalized content are ready, send mass email campaigns directly from your spreadsheet. Your sheet becomes a fully automated outreach and engagement system.

  • Mass email sending with row-level personalization.
  • Use dynamic variables from any cell.
  • Execute entire campaigns from one place.
Bulk email sending interface in Google Sheets

🤖 AI Content Generation

Generate cold emails, sales messages, blog content, and more using natural language with =ai().

🧑‍💼 Enrich People Information

Pull detailed professional data like job titles and company info from an email or LinkedIn profile using =person_info().

📄 Extract & Analyze PDFs

Upload PDFs and extract summaries and insights directly into your spreadsheet with =ai_pdf().

📋 Generate Lists Automatically

Create structured prospecting lists or market scans from a single prompt with =ai_list().

🖼️ Bulk Image Generation

Generate thousands of personalized outreach images or marketing creatives from spreadsheet prompts using =ai_image().

🚀 Built for Scale

Enrich 10,000+ contacts, research hundreds of companies, and generate thousands of assets in minutes, not weeks.

See It In Action

Watch our full tutorial to see how you can transform your market research and lead generation workflows in minutes.

Built for High-Growth Teams

If you spend hours on manual research and data entry, Lead Enrichment AI Sheet is for you. No technical skills required.

Sales & SDR Teams

Business Development

Growth & ABM Teams

Lead Generation Specialists

Market Researchers

Content Marketers

Founders & Entrepreneurs

Ready to Automate Your Market Research in Google Sheets?

What used to take weeks now takes minutes. Combine research, enrichment, content, and outreach in one seamless workflow. Get started for free today.

Frequently Asked Questions

What is market research automation in Google Sheets?

Market research automation in Google Sheets refers to using tools and add-ons, like Lead Enrichment AI Sheet, to automatically perform research tasks directly within a spreadsheet. Instead of manually searching the web, copying data, and formatting it, you use simple formulas to command an AI to find, structure, and analyze information about companies, markets, trends, or competitors, saving countless hours and improving data accuracy.

Is Lead Enrichment AI Sheet difficult to use?

Not at all! It's one of the easiest and most intuitive automation tools available. If you can use basic spreadsheet formulas like =SUM(), you can use CapGo AI. There is absolutely no coding or technical expertise required. Just type your request into a formula and let the AI do the work.

How is this different from other web scraping or enrichment tools?

Lead Enrichment AI Sheet is the best all-in-one solution. While other tools focus on one specific task (like scraping or email finding), our add-on combines web research, lead enrichment, contact discovery, content creation, image generation, PDF analysis, and email outreach into a single, unified workflow inside Google Sheets. This eliminates the need for multiple subscriptions and constant tab switching, making it the most efficient platform on the market.

What data sources does CapGo AI use?

We use a combination of top-tier data sources to provide the most accurate and comprehensive information. This includes major search engines like Google and Bing for web research, leading B2B data providers like Hunter.io, RocketReach, and Apollo.io for contact information, and advanced AI models for summarization and content generation.

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