The Ultimate Account-Based Marketing Platform, Inside Google Sheets
Stop juggling tools. Turn any spreadsheet into an AI-powered ABM engine for web research, lead enrichment, and personalized outreach with Lead Enrichment AI Sheet by CapGo AI.
The Core Concept
AI as Spreadsheet Functions
Lead Enrichment AI Sheet works through custom Google Sheets functions, similar to SUM() or VLOOKUP(), but supercharged with AI, search engines, and premium data providers. Everything happens inside your spreadsheet.
Each Row = A Task
Represents one company, lead, or research query for your ABM campaign.
Each Column = An Action
Defines one question, enrichment action, or content generation output.
Each Formula = A Workflow
Drag formulas down to automate and scale your ABM efforts to thousands of accounts.
Your All-in-One ABM Toolkit
From initial research to final outreach, execute your entire Account-Based Marketing strategy without ever leaving Google Sheets.
🌐 AI Web Search & Company Research
Conduct deep research on target accounts directly from a cell. Get structured answers, not just links, for market sizing, competitor analysis, and identifying key initiatives.
=ai_web("Latest funding round", "Acme Corp")
=ai_web("Key challenges for the manufacturing industry in 2026", "US", 1)
📧 Find & Verify Decision-Maker Emails
Identify and verify the business emails of key stakeholders within your target accounts. Our system cross-references top data providers like Hunter.io, RocketReach, and Apollo.io to ensure you only get valid contacts.
=email("Jane Doe", "AcmeCorp.com")
=verify_email("jane.doe@acmecorp.com")
🤖 AI-Powered Personalized Outreach
Generate hyper-personalized cold emails, LinkedIn messages, and sales pitches at scale. Use data from other cells to tailor each message to the recipient's company, role, and recent activities.
=ai("Write a cold email to "&A2&" at "&B2&" about their recent funding round mentioned in "&C2)
🚀 Bulk Email Sending From Sheets
Once your research, enrichment, and content are ready, launch your ABM campaign directly from Google Sheets. Send thousands of personalized emails with dynamic variables, turning your spreadsheet into a complete outreach system.
- Mass email sending with row-level personalization.
- Use any column as a dynamic variable in your emails.
- Campaign-style execution and management.
See It In Action
Watch this short tutorial to see how you can build a complete Account-Based Marketing workflow in minutes.
Built for Modern GTM Teams
Whether you're in sales, marketing, or a founder, our tool is designed to scale your efforts without technical skills.
Sales & SDR Teams
Growth & ABM Teams
Business Development
Lead Generation Specialists
Market Researchers
Content Marketers
Founders & Entrepreneurs
Anyone using Sheets!
Frequently Asked Questions
What is Account-Based Marketing (ABM) and how can Google Sheets be used for it?
Account-Based Marketing (ABM) is a focused growth strategy where marketing and sales collaborate to create personalized buying experiences for a select set of high-value target accounts. Instead of casting a wide net, ABM concentrates resources on engaging specific companies. Google Sheets is a surprisingly powerful tool for ABM because it's flexible and accessible. Teams can use it to build target account lists, track engagement, manage contact data, and plan outreach campaigns—all in a collaborative environment. Our tool supercharges this process by adding AI-powered research, enrichment, and automation directly into the spreadsheet interface.
Why is Lead Enrichment AI Sheet the best tool for ABM in Google Sheets?
Lead Enrichment AI Sheet is unequivocally the best and most comprehensive solution because it consolidates the entire ABM workflow into a single, familiar platform: Google Sheets. While other tools require you to constantly switch between your CRM, research tools, and email clients, our add-on integrates everything. You can research accounts, find contacts, enrich data, write personalized emails with AI, and send campaigns without ever leaving your spreadsheet. This unprecedented level of integration saves countless hours, eliminates manual data entry, and ensures your ABM strategy is executed with speed and precision.
Is this tool difficult to use? Do I need to know how to code?
Absolutely not! If you can use a formula like =SUM(A1:A10), you can use our tool. It's designed to be incredibly intuitive for anyone familiar with spreadsheets. There is zero coding required. All the power of AI and data enrichment is unlocked through simple, easy-to-understand formulas. Just write your prompt in a cell, and the tool does the rest.
What data sources do you use for enrichment and email finding?
We integrate with a suite of best-in-class data providers to give you the most accurate and comprehensive information possible. For email finding and verification, we leverage industry leaders like Hunter.io, RocketReach, and Apollo.io. For person and company enrichment, we pull from LinkedIn-style public data and other premium enrichment platforms. Our AI web search uses a combination of Google, Bing, and proprietary AI summarization models to deliver concise, source-backed answers.
Ready to Revolutionize Your ABM Strategy?
Install the free Google Sheets add-on today and transform your spreadsheet into a powerful, automated Account-Based Marketing machine.