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Ultimate Analysis - The real impact of AI Search (GEO) on Google (SEO)
Summary * Overall, AI search is complementary to Google, not replacing it * Google Search traffic is not declining—it continues to grow. * AI platforms like ChatGPT, Claude, and Gemini are complementary, not replacements—just like Instagram or TikTok search * A closer look: * AI replaces some top-of-funnel informational content, reducing click-throughs, but